MUMBAI: Television format and creator FremantleMedia is bringing a new channel to online video social network YouTube as part of the social online network‘s new original channels‘ initiative.
The original Pets and Animals channel (title TBA) is scheduled to launch next year.
FremantleMedia‘s new YouTube channel will aim to be an entertaining and informative destination for pet and animal lovers that celebrates the bonds between people and their pets, and shows how these relationships enhance our lives together.
Programming will include original shows that explore topics covering expert opinions, pet health and wellness, celebrity pets, owner advice and real life animal stories.
Through its long-standing commercial partnership with YouTube and with more than 50 official channels currently on YouTube on four continents, FremantleMedia is an established online content creator and one of the only TV producers to have content in YouTube‘s Top 100 most viewed videos of all time.
FremantleMedia‘s new media division, FMX senior VP of development, production Richard Vargas commented, "We are really proud to create quality entertainment and talent shows that ignite people‘s passions. Now, we are bringing the same storytelling and production skills to a subject close to everyone‘s hearts - their pets - to make truly compelling viewing."
FremantleMedia Enterprises VP, Interactive, mobile and digital content Olivier Delfosse said, "Our new YouTube channel will serve as a stand-alone destination for fans of pet and animal content outside of traditional television networks. FremantleMedia has a longstanding relationship with YouTube, from our many audition programs to numerous partner channels, and we are excited to bring a unique experience to pet and animal lovers of all ages."
YouTube has announced plans to bring around 100 new original channels, created specifically for today‘s connected viewers, to its platform. Well-known personalities and content producers from TV, film, music, news and sports, as well as some of the most innovative new media companies in the world and some of YouTube‘s own existing partners, will launch new, ad supported channels for YouTube‘s worldwide audience. The first channels will start launching on YouTube next month and continue over the next year.
