MUMBAI: FoodFood, the food specialty channel from Malaysia-based Astro and Chef Sanjeev Kapoor‘s Turmeric Vision, is expanding its reach in Karnataka.
In addition to Bangalore, FoodFood will now also be available on networks across the state, the company said.
Kapoor said, "We are delighted to partner with leading cable operators in Karnataka to reach this significant market. This latest deal shows the increasing reach of our channel and is a testament to the brand‘s appeal to viewers across the nation."
The channel covers Bangalore Digital Cable via Den Amogh, WWIL and Den Infoking. In Karnataka, the digital cable coverage includes Bangalore rural, Hubli Dharwad, Mysore, Hassan, Gadag, Raichur, Davengere, Hospet, Udipi, Bellary, Shimoga, Kolhar, Tumkur, Mandya and Chittradurga.
FoodFood, the brainchild of Kapoor, offers content as a mix of cookery and food based lifestyle shows like Ladies First, Firangi Tadka, Mummy Ka Magic, Sanjeev Kapoor‘s Kitchen, Turban Tadka, Secret Recipe and Tea Time with Rakesh Sethi among others. The channel also completed hosting its first season of cooking reality show Amul FoodFood Mahachallenge.
Kapoor says, "Keeping alive our promise of 360 degree entertainment, we will continue to offer our viewers with new and exciting repertoire of exquisite and mouth watering recipes and fun filled shows to keep the family entertained and engrossed through each delectable episode."
