MUMBAI: Chalking a first in the ecommerce segment in India, an online portal for luxury home décor shopping - Home & Heaven has been launched.

Heavenandhome.com showcases an array of home décor artefacts for the shopping urges of the online shoppers.

Along with a large catalogue of items like show pieces, wall hangings, furniture, home linen and artworks, the portal also offers shoppers discounts up to 70 per cent on the merchandise. Also available is an online magazine for the shoppers browse through the collection.

The portal is founded by Tushar Ahluwalia, Nishrit Shrivastva, Sunnyraj Agarwal and Tara Kaushal and is backed by a European Venture Capital fund.

Co-founder Kaushal said, "With Heaven and Home we intend to give our customers the most exclusive window to the best in class home products. We pride ourselves in the guarantee that every article is an artwork worthy of possession."

The web portal is also offering access to the online shopping club and magazine to shoppers who pre-register on it.