MUMBAI: US entertainment service Epix a JV between Viacom, Paramount, Lionsgate and MGM has announced the launch of its app as part of Microsoft‘s introduction of the new Xbox live service.
Epix will provide authenticated subscribers streaming access on Xbox 360 to over 3,000 titles including a high definition lineup of new releases like ‘Rango’, ‘Iron Man 2’ and ‘True Grit’, big movie franchises ‘Star Trek’, ‘Saw’ and James Bond along with original music, comedy and sports events. The Epix app utilises the capabilities of Xbox including voice search, gesture and voice commands.
Epix president, CEO Mark Greenberg said, "The combination of Epix premium entertainment and the innovations of the Xbox platform offer a powerful and unparalleled experience. By working with the Microsoft Xbox team and our affiliated cable, satellite and telco partners, we‘re taking another step forward in delivering great programming how, when and where viewers want to see it."
Xbox Live GM Pete Thompson said, "Our partnership with Epix marks a significant milestone in our vision to bring consumers all their favorite entertainment, shared with the people they care about, made easy. By bringing Epix to the Xbox live service and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever."
The ability to stream full movies and concerts on the Xbox Live service is included as part of the premium subscription service available through cable, satellite and telco distributors, which includes Epix and its multiplex channels, Epix SVOD and EpixHD.com. Epix is working with affiliated partners including Dish Network, Mediacom Communications and Verizon Fios to engage viewers as well as add new subscribers among the large universe of Xbox Live customers.
"As we become available on more popular and leading devices like Xbox, we will be able to build a relationship with a younger audience that will help drive business for our partners," added Greenberg.
Dish senior VP of programming Dave Shull said, "We‘re pleased to partner with Epix in our efforts to increase the number of online movies available to our subscribers. Dish Network is committed to offering the most robust video content while giving our customers the most options for when and where they choose to watch it."
In addition to Xbox, authenticated subscribers can access Epix content on hundreds of other devices.
