MUMBAI: Ben Silverman‘s multimedia entertainment studio Electus, an operating business of IAC, has announced a show ‘K-Town‘ -- the first show from its new pop-culture channel, Loud, slated to launch on YouTube on 2 July .

Created and executive produced by Tyrese Gibson‘s HQ Productions, ‘K-Town‘ is a reality show that explores Asian Americans who reside in the heart of Koreatown, Los Angeles - the Korean culture center that is sandwiched between downtown Los Angeles and the business district of the Miracle Mile. From karaoke bars to night clubs, the series follows the cast as they discover themselves and what it means to be Asian American growing up in the 21st century.

HQ Productions founder Tyrese Gibson said, "We are excited to partner with such visionaries as Ben Silverman, Tony DiSanto and Liz Gateley to launch K-Town into the pop-culture stratosphere. Loud is the perfect platform for chronicling the social rituals of this unique Asian American subculture. While nothing about this series is commonplace, the show is highly-relatable as the cast‘s personal stories, struggles and triumphs are universal."

Executive Producer Mike Le added, "Asians have always been viewed through the media as either exaggerated stereotypes or the one-dimensional model minority. ‘K-Town‘ is a celebration of what it‘s like to be a young Asian in America today. It‘s not just about playing the piano and being great at math. We‘re also sexy, stylish, have swagger, and can party with the best of them."

Conceptualised by Electus founder Ben Silverman with consultation from DiGa, co-founded by Tony DiSanto and Liz Gateley – the former MTV executives responsible for the creation and development of shows like ‘Jersey Shore‘, ‘Teen Mom‘, ‘Laguna Beach‘ the Loud channel will have series featuring celebrities as well as YouTube talent, creating the perfect blend of unique characters and buzz-worthy content that will launch into the collective cultural consciousness.

Diga co-founder Liz Gateley said, "When Tony and I first met with Tyrese and his producing partners, we quickly realized that the concept behind K-Town was a very unique, untapped subculture in American media. We instantly saw it as a fertile ground for a highly entertaining, unscripted show that would play incredibly well to the Loud audience. In the same way the culture of Jersey Shore has their own lingo and philosophies, the K-Town cast has theirs and audiences will become enthralled with the individual personalities and fascinating lifestyles depicted in the show."

Electus COO, head of digital Drew Buckley said, "We are proud to make true on the promise of programming a YouTube™ channel where we can find a home for a show like K-Town that challenges what is traditionally shown on television in so many ways. We‘re looking forward to creating even more TV-quality programming by and for the YouTube audience."

Launching on 2 July Electus will announce The Loud Channel‘s full talent and programming slate in the coming weeks. Viewers can subscribe to The Loud Channel for trailers and show updates.