DTH subscriber base crosses 41 Million

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

DTH subscriber base crosses 41 Million

NEW DELHI: Pay direct-to-home (DTH) television platforms have a registered subscriber base of 41,044,463 as in September this year, showing a steady increase over the past four years.

The registered subscriber base for pay DTH was 11,104,997 in December 2008, 19,148,848 in December 2009 and 32,054,073 in December 2010.

There is no record of subscribers to the free-to-air Doordarshan‘s DTH platform DD Direct Plus since it entails a one-time expenditure of purchase of dish antennae and there is no subscription base.

Meanwhile, Information and Broadcasting Ministry sources said that no policy guidelines have been drawn up for carrying radio channels on the DTH platforms and some operators are doing so on their own.

At present, there are six private DTH operators: Dish TV, Tata Sky, Sun Direct, Airtel Digital TV, Reliance Digital TV, and Videocon D2H.