MUMBAI: With the new fall television season heating up this week in the US, Comcast has announced the findings of its TV Pulse Survey. The survey reveals that 81 per cent of individuals plan to watch primetime TV this fall and nearly 60 per cent state the fall TV season is important to them. The data also reports that while many consumers plan to tune into this year’s fall primetime line-up live, the usage of time-shifting technologies such as On Demand, the internet and through digital video recorders (DVRs) continues to increase. |
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The company says that the research clearly indicates that time- and place-shifting convenience is complementing live TV viewing and making entertainment better for consumers. Fall primetime trends: With several new programmes debuting and many favourites returning to primetime TV, when viewers were asked what they planned to watch the most this fall, they said - drama series (68 per cent), comedy (67 per cent), movies (61 per cent), news/educational (47 per cent),
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