MUMBAI: US broadcaster Discovery and Comcast have announced that Discovery Channel has joined Comcast’s technical trial of On Demand Online.

Discovery’s content will be made available to trial participants online for the first time this week. On Demand Online, which launched as a technical trial last month, is a new service that significantly expands the number of top-rated TV choices available online at no additional charge to Comcast’s cable customers.

The new content for the On Demand Online trial will include full length episodes of some of Discovery programmes. Beginning this week, customers will be able to view the fourth season of Man Vs. Wild and the world premiere series Swords the day after they air on television along with past episodes of Storm Chasers. Verminators episodes will be available a week after its television airing.

Discovery president, domestic distribution and enterprises Bill Goodwyn says, “Building on our long-standing relationship with Comcast, we are pleased to participate in the On Demand Online trial to create an online viewing solution that appeals to growing consumer demand for convenient access to their favourite programmes while continuing to drive value for distributors, programmers and advertisers alike."

Discovery is the 24th network to join On Demand Online, which already includes content from channels such as HBO, CBS, TNT, TBS, Starz, Cinemax, A&E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark Channel, HGTV, History, IFC, MGM Impact, Sundance, WE tv, E!, The Style Network, G4 and Fearnet.