MUMBAI: Discovery Networks Asia-Pacific has launched Discovery Kids on SkyCable in the Philippines.
In addition, its popular global lifestyle channel TLC will now reach a broader subscriber base with its move to SkyCable‘s Silver Pack.
Discovery Networks Asia-Pacific senior VP, head of content Kevin Dickie said, "With the entry of Discovery Kids and expansion of TLC, our portfolio in the Philippines now includes something for everyone from young to old. Both brands deliver on our brand promise to provide quality programming and provides our audience with an opportunity to explore their world from the comfort of their homes."
SkyCable COO Rodrigo P. Montinola said, "SkyCable takes pride in being one of the first to launch Discovery Kids in the Philippines. We are now the only operator in the country to carry all of the Discovery networks available in the region. With the launch of Discovery Kids, we have strengthened the edutainment push amongst kids. TLC is one of the most popular travel and lifestyle channels in the Philippines and we are delighted that even more SKYCable subscribers can now enjoy the channel though SKYCable Silver."
Discovery Kids is offering content that combines learning and entertainment. The aim is to offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The channel looks to help children develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents.
The target audience for Discovery Kids is kids four to twelve years old and their parents with the core target audience being kids seven to ten years old.
