Discovery in deal with Astro for HD channel

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Discovery in deal with Astro for HD channel

MUMBAI: Discovery Networks Asia-Pacific (DNAP) and Malaysian media company Astro have announced the launch of Discovery HD World, the company’s international high definition network.

Discovery HD World will be available in Malaysia on Channel 571 as part of the Astro B.yond package and Astro’s B.yond IPTV offering.

 
DNAP executive VP, MD Tom Keaveny said, “Astro has been a key partner for Discovery and we’re delighted to work with them to provide our audiences in Malaysia with Discovery HD World which offers viewers a viewing experience unlike any other – the best nonfiction content shot in HD.”

Astro COO Henry Tan said, “We welcome Discovery HD World to join our existing 12 HD channels on our Astro B.yond platform. Our Astro B.yond viewers on the Learning pack will be thrilled to experience Discovery HD World’s sharp clarity and superb audio which brings images to life. Driven by content and technology, Astro is committed to provide its customers choice, value and an enriching viewing experience.”
 
Discovery HD World in Malaysia will feature new content that maximises the potential of high-definition technology and lends itself perfectly to the type of rich, spectacular images Discovery is renowned for. These include The World From Above, a unique series of aerial programmes offering an entirely different view of the world, from 10,000 feet down to just a few feet, on journeys across dramatically different landscapes in Europe, Africa and the United States.

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