NEW DELHI: Dentsu, the Japanese advertising agency, is set to partner with game maker Nintendo Co to launch a video distribution service on Nintendo‘s Wii console in an attempt to gererate further revenues.
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According to Denstu spokesperson, the two companies are planning to offer cartoon and other programmes created for the service with an aim to differentiate it from other online content delivery operations. |
| However, the two firms are yet to decide the kind of programmes they will offer.
Also, viewers will need to shell out a certain fee to see some of the new programmes, while others will be offered free of charge accompanied by advertisements. Nintendo has sold 34.6 million Wii consoles as of the end of September, far outselling Microsoft Corp‘s Xbox 360 and Sony Corp‘s PlayStation 3. The Wii consoles features a motion-sensing controller that looks like a TV remote control, Currently, Nintendo Wii players allows users to surf the Internet, shop online, organise digital photos and communicate with other Wii-using friends. While the new service in Japan will be made available next year, the companies are yet to take a call on their expansion plans in the international arena. |
