NEW DELHI: In a fillip to readying the nation for digitisation of cable TV, affiliate partners of Den Networks are being trained on cable TV digitisation.

This is being held across Delhi and in conjunction with Ernst and Young and is aimed at changing the perception of local cable operators (LCOs) towards digitisation and address their concerns regarding consumer‘s willingness to pay and benefit from digitisation.

The key features of the training are explaining the features of digitisation and the impact on each stakeholder in the value chain from subscriber to LCO to MSO (Multi-system operator) to broadcaster.

Cable operators are also being explained about current ARPUs (average revenue per user) and present model of business and how this will change. The scope of improvement of ARPUs, increase in revenue streams due to increase in number of channels and packages/increase in number of value added services /HD services/declaration of true number of TV sets by consumers, etc.

The aim is also to increase the role of LCO and clarity on revenue share after digitisation.