MUMBAI: Cyworld service‘s Korean SK communications president and CEO Dr Hyun-Oh Yoo will give a keynote address at MipTV featuring Milia.

Speaking for the first time at the European event, Dr Hyun-Oh Yoo will discuss the reasons for Cyworld‘s success and talk about his vision for the future of lifestyle media.

Created in 1999, Cyworld is an online social network which enables subscribers to create their own identities and connect to others.

The multi-platform service also offers video or photo sharing and music distribution. It has attracted 96 percent of Korean 20-29 year-olds with over 20 million subscribers. The network exists in Korea, China, Japan, Taiwan and more recently the US.

Dr Hyun-Oh Yoo will give his keynote on Wednesday 18 April as part of MipTV featuring Milia‘s 2007 conference programme entitled "capture innovation."

The conferences will focus on mobile media and IPTV developments, and will take place in the Palais des Festivals, Cannes, France.