Mumbai: Cricut Inc, a NASDAQ-listed billion-dollar DIY platform known for its cutting machines and patented design software, has partnered with Reliance Digital to expand its retail presence in India. This landmark collaboration brings Cricut's powerful yet easy-to-use crafting solutions straight to consumers with immersive in-store experiences that put creativity in customers' hands like never before.

The first Reliance Digital retail showroom showcasing Cricut opened is at the Seawoods Mall in Mumbai. Here, shoppers can get a hands-on demonstration of Cricut's portable smart cutting machines, which make custom products, including décor, apparel, decorations, and more. Especially useful for budding entrepreneurs, including homemakers who want to try their hand at business, these machines help people transform their ideas into professional-quality merchandise.

Cricut head of India Karan Khemka said, "Indian consumers have a rising appetite for personalisation, DIY projects and unique consumer products – exactly what Cricut delivers through our design and cutting machines. With Reliance Digital's nationwide retail footprint, we can inspire creativity in homes across India by letting shoppers experience our game-changing products firsthand."

Following the blockbuster Mumbai launch, Cricut plans an aggressive rollout to Reliance Digital stores in major cities nationwide. This strategic expansion positions Cricut as India's go-to platform for creative ideas and personalised designs.