MUMBAI: Times Internet's mobile cricket news and information venture Cricbuzz has hopped on board as the title sponsor for the Sri Lanka vs India 2015 Test Series.
This sponsorship marks a major investment by the cricket information platform as it looks to build its association with the sport through the test series, which will take place between 12 August - 1 September, 2015.
The 20-day tour includes three Test matches. The English feed will be shown live on Sony Six and Sony Six HD, while Sony Kix will be relaying the Hindi feed.
Cricbuzz CEO Pankaj Chhaparwal said, "We are thrilled with the association, which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement, we will look to exponentially increase our global visibility and footprint. Through the years, we have built a sizeable, strong and loyal user base, and with Cricbuzz being the top cricket app in the world, we will look to consolidate our position as the preferred destination for cricket."
