MUMBAI: Contests2win digital has created a Facebook application for Dulux that allows users to play Holi with friends and family.

To play this game, one has to install the application: ‘Dulux Rang Diya’, on his Facebook profile and on adding the application, the user can then select a friend that he wants to play Holi with.
 
The different kinds of Holi one can play are "zabardasti", "pyaar se", "ashirwad" and "geela". The user then can colour the profile picture of the friend, depending, on the kind of Holi they selected to play and then share it on the friend’s wall.

Says contests2win COO Rajgopal Menon, "In India, festivals are social occasions where friends and family get together. The application takes Holi to the digital realm and lets users connect with their loved ones during Holi, regardless of geographical boundaries. It communicates the association of colours and emotions with the festival. Dulux is all about colors and this made the extension to Facebook with our concept almost like a marriage made in heaven."
 
Dulux Brand Manager Karanpreet Bindra adds, "Dulux is the leading paint brand in the world and we were looking at leveraging social media to create strong association of colors with our brand and helping our TA connect with their loved one’s across the world on this colorful festival through this application."

"With nearly 21 million people on Facebook in India, every brand owner looks for that perfect idea on FB. We thought that the idea C2W Digital came up with is indeed very interesting and saw a lot of potential in this medium. We call this Holi 2.0.”