Content costs the main concern for operators: Casbaa Survey

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Content costs the main concern for operators: Casbaa Survey

MUMBAI: A recent survey conducted by Casbaa provides new insight into the issues of most concern for platform operators of cable TV, DTH, IPTV and other forms of video delivery to consumers across the Asia Pacific.
 
Conducted among the 24 members of the Casbaa Operators Group, the seven-question survey provides an indication of the concerns that platforms in the region have.

Casbaa CEO Simon Twiston Davies said, "The latest Operators Group Survey is an important tool to gauge the prevailing attitudes of the leading platforms across Asia. The survey provides unique insights directly from the decision makers themselves."
 
 
Chief findings from the CASBAA Operators Group Survey:

* Content costs are the number one concern affecting overall business in 2011 (71.4 per cent) followed by distribution costs and regulatory environment (both 42.9 per cent)

* 72 per cent of respondents think the market will be better than last year but none believed it would be "the best year ever"

* Regulatory issues and piracy were identified as the biggest threats to business in 2011

* Principal business investments over the next 12 months will be on increasing content/channels (66.7 per cent) and expansion/acquisition in current markets (66.7 per cent)

The Operators Group Survey represents an example of how the Association promotes the interests of its diverse membership as the voice for multichannel TV in Asia.2 per cent of respondents think the market will be better than last year but none believed it would be "the best year ever"

Born out of these findings, Casbaa works to address regulatory and piracy issues with the comprehensive annual Regulating for Growth overview, as well as a dedicated Wireless Access Group to tackle satellite issues and ongoing intellectual property rights lobbying – to name but a few," added Twiston Davies

Growth overview, as well as a dedicated Wireless Access Group to tackle satellite issues and ongoing intellectual property rights lobbying – to name but a few," added Twiston Davies.