MUMBAI: Viacom18 is gearing up to launch its Hindi general entertainment channel (GEC) Colors in the US and UK.
Colors is very close to signing a carriage deal with US pay TV platform Dish Network, a source familiar with the development tells Indiantelevision.com.
For the US market, Colors will don a new name, “Aapka Colors.” The channel is set for launch in January-February, the source adds.
In UK, Colors is likely to be available through Multi Screen Media‘s ViewAsia, which also handles channels like Sony Entertainment TV Asia, B4U Movies, Aaj Tak, ARY Digital, Max, Sab and Sahara One.
"After US, Colors will launch in the UK. This is likely to be by February," the source avers.
In India, Colors is distributed by MSM-Discovery.
Colors CEO Rajesh Kamat was unavailable for comment till the filing of this report.