MUMBAI: Sun18 Media Services has introduced three of its channels – Colors, CNBCTV18 Prime and History Channel - in high-definition (HD) formats.

The HD channels are available on Airtel Digital TV, Dish TV and Videocon d2h apart from digital cable provider Hathway Cable & Datacom.

Colors HD and CNBCTV18 PRIME HD channels will be running ad free in the first phase of launch.
 
Sun18 North COO and Viacom18 head - international business Gaurav Gandhi said, "Sun18 welcomes the addition of the 3 HD channels to its portfolio. HD broadcast offers a distinct and superior audio-visual experience to the television viewer and that coupled with strong content from our network channels like Colors, CNBC TV18 Prime and History make it an extremely compelling consumer proposition. We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these three services available pan-India."