MUMBAI: CNBC-TV18 and CNBC Awaaz, the English and Hindi business news channels from the TV18 Group, will now be available in the automobiles while driving on the roads.
The company has partnered with AvaniTV, a new entity delivering infotainment and entertainment solutions to consumers on the go.
CNBC-TV18 & CNBC Awaaz CEO Anil Uniyal said, "Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in ‘Out of Home‘ TV viewing in the last decade.
From that stand-point, the Car TV delivery of our services is an integral addition to our platforms portfolio, considering the amount of local business travelling that occurs."
CNBC-TV18 claims a reach of over 35 million households. It is also available online through ‘Live TV‘ on its web affiliate moneycontrol.com, and on smart phones including the iPhone, blackberry and those operated by the android mobile operating system through the ‘Markets on Mobile‘ application from Moneycontrol.com.
AvaniTV Solutions chairman Prakash Bhalerao said, "We are excited to be the growth driver of mobile broadband telephony and our AvaniTV service is poised to become the most preferred platform for over two million chauffer driven car owners in India to access entertainment and infotainment inside the car. Keeping in view the rapid growth of Chauffer driven cars on the road, we are endeavouring into Indian market through our partnership with Network18 and looking forward of scaling to other countries globally."
To avail this service, subscriber would need to invest in the AvaniTV car kit and LCD screen, and would be able to access LiveTV, movies, Internet radio and YouTube. The installation does not tamper with any equipment of standard fitting inside the car.
The product is currently available in over 15 cities across country. Other Network18 channels including CNN-IBN, IBN7 and IBN-Lokmat will also be available on AvaniTV‘s platform.
