MUMBAI: NimbleTV, the cloud-based subscription-based TV platform that seeks to provide customers to access television content from anywhere on any device, has launched its beta service.

The company will announce exact pricing when it launches the product to the public in the next few months.

The service is a global platform beginning with TV offerings from the US and India, and will subsequently roll out to other countries.

NimbleTV CEO Anand Subramanian, "NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be. Today, the groundbreaking technology behind our service makes ‘TV everywhere‘ a reality - with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that‘s both consumer friendly and industry friendly."

NimbleTV sets customers up with their own subscription agreements with TV providers that NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service.

In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects. The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV has built-in social features that enable customers to easily follow and record what their friends like to watch on TV.

Beta users will have access to a TV subscription package with more than two dozen channels, with more added during the beta period. The NimbleTV price will include the provider subscription at cost, plus a small fee for services such as subscription set up and management, the advanced functionality of portability and industry leading DVR capabilities.