CinemaNow CEO Curt Marvis said, "CinemaNow is on a mission to enable simple and fast integration into our customers‘ lives. This upgrade alone makes our entire library of more than 7,000 videos available to the millions of Xbox users who are downloading movies online and watching them on their TVs."

To facilitate the downloading process, the application automatically downloads to a user‘s PC when a video is rented or purchased. It has the ability to detect an Xbox 360 gaming console on a customer‘s home network. A customer can choose any video from CinemaNow‘s selection, download it to a Windows XP or Windows Vista PC and play it back on a TV using the Xbox 360 as a connective device.

The Media Manager also makes CinemaNow‘s Burn-to-DVD service available to Windows Vista users, so that they can choose select movies to burn a video to a DVD for playback in a standard DVD player.

CinemaNow has also integrated with HP‘s upcoming line of MediaSmart LCD TVs, which enable customers to rent or purchase CinemaNow movies from home.

The MediaSmart TV connects to a customer‘s home network either wired or wirelessly, so that a user can use their remote to purchase or rent a movie from CinemaNow, download the file to a designated hard-drive within their home network, and watch the video directly on their MediaSmart TV.