MUMBAI: CBS Studios International and Japan‘s Avex Entertainment have announced the expansion of their multi-year licensing agreement to include CBS programming on SoftBank Mobile‘s subscription video-on-demand service, Uula.

The Uula service, a joint venture between Avex Entertainment and Softbank, will now include content for SoftBank‘s smartphone and tablet subscribers from CBS‘s extensive television library, including early seasons of current hits such as ‘NCIS‘, ‘NCIS: Los Angeles‘ and ‘90210‘ and full seasons of classic series such as ‘Star Trek‘, ‘Star Trek: Enterprise‘, ‘Medium‘ and ‘The 4400‘.

The Uula service joins Avex‘s existing "dVideo" subscription on-demand service, available to customers of mobile carrier NTT Docomo.

CBS Studios International executive VP Barry Chamberlain said, "We‘re excited to expand this content licensing agreement and provide UULA subscribers the flexibility to watch CBS programming on their mobile devices. The international digital space continues to provide more choice for viewers and additive revenue opportunities for content providers."