MUMBAI: Casbaa has revealed an enhanced speaker lineup for the Casbaa Convention 2011. Themed ‘TV365: Watch Closely!‘ the show will be staged in Hong Kong , from 31 October - 3 November 2011.

Casbaa CEO Simon Twiston Davies said, "The powerful line-up drawn from networks, governments, ad agencies and media, reflects the importance of Casbaa‘s role as the voice of multichannel TV in Asia. From industry leaders to key analysts, our annual Convention attracts the best of business through the exchange of essential information and innovative ideas."

This year‘s top-tier line up of speakers includes NBC Universal International - Comcast and NBC Universal president Jeff Shell. He will talk about ‘A vision for Pay-TV‘. 
 
Shell is responsible for overseeing the operations of all NBC Universal International businesses including International TV Distribution, Global Television Networks and International Television Production and responsible for identifying and executing all international growth opportunities for both NBC Universal, and the Comcast Corporation.

CITVC president Liang Xiao Tao will talk on ‘China TV at Home and Abroad‘. Tao was successively appointed as the director of Advertisement and Economy Information Centre, the director of News Centre, and the director of Chief Editor Office of CCTV. He was promoted as CCTV vice chief editor in 2010 and has served as China International TV Corporation president since January.
 
Microsoft Corporate VP, Media and Entertainment Group Blair Westlake will shed light on ‘Talking TV‘. Westlake liaises for Microsoft with the media and entertainment industries, including Hollywood studios, global broadcasters, cable/satellite programmers and the music industry. He directs business development, policies and all content licensing for Microsoft services and products including Xbox, Zune, Windows PC and Windows Phones.