MUMBAI: US kids broadcaster Cartoon Network will soon begin streaming its on–air content live across multiple platforms, including online at CartoonNetwork.com and for mobile viewers on the iPod Touch, iPhone and iPad.

Presented as part of Cartoon Network‘s advertising Upfront in Los Angeles, the announcement further expands the network‘s ‘TV Everywhere‘ strategy to provide content for viewers on all screens.

Turner Broadcasting‘s Animation, Young Adults and Kids Media (AYAKM) president, COO Stuart Snyder said, "It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want. Soon, viewers will be able to catch Cartoon Network anywhere and everywhere–whether they are in front of their television or even at the airport waiting for a flight, we will be available for viewers to experience live seamlessly."

TV Everywhere is an industry–wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favourite full–length shows, available day after air, across multiple platforms (TV VOD, web, tablets and mobile devices) with a high–quality experience at no additional cost.