MUMBAI: Kids‘ entertainment channel Cartoon Network has announced its new dedicated HD channel, the first amongst kids‘ broadcasters in the region.
Rolling out initially in South East Asia from January 2012, Cartoon Network HD will offer TV viewing experience in native HD that includes a line up of the channel‘s best original and acquired content. This includes the series ‘The Amazing World of Gumball‘, ‘Ben 10‘, ‘Chowder‘ and perennial favourites ‘Scooby Doo‘ and ‘Looney Tunes‘.
Cartoon Network‘s move into the HD arena coincides with its recent regional brand refresh and the debut of its new tagline, "It‘s a Fun Thing", designed to reflect the multidimensional aspects of kids‘ lives today.
Turner Broadcasting System Asia Pacific senior VP, GM Sunny Saha said, "Kids across Asia are increasingly sophisticated in their media consumption habits and Cartoon Network HD is set to become the benchmark for the TV viewing experience. HD opens up a crisper and more vivid world of animation that‘s truly captivating".
The HD roll out also presents an opportunity for cable operators across Asia. "Cartoon Network HD will help support a new audience segment focused on families, presenting a significant subscription marketing opportunity. The launch marks the first time that a kids‘ channel will be included as part of an HD subscription package," added Saha.
