MUMBAI: Europe‘s leading home appliances manufacturer, BSH Bosch and Siemens Home Appliances Group (BSH), has come to India, through its 100 per cent subsidiary BSH Home Appliances.

This is marked by the addition of a new range of Bosch domestic home appliances that include washing machines, dishwashers, refrigerators and dryers to the existing product portfolio of BSH Home Appliances.

As a part of the Group’s retail expansion strategy, Bosch’s set of home appliances will be made available pan-India, however in two phases. The initial product range for India will be distributed through leading multi-brand retailers in Tamil Nadu, Karnataka, Andhra Pradesh and Delhi-NCR. The second phase will see the products being made available across India.

 
BSH Home Appliances MD Marc Hantscher said, “With the launch of Bosch Home Appliances, we are poised at bringing a new business dynamic to the home appliances sector in India -- one of our key focus markets for Asia.

India is currently one of the fastest growing economies in the world, and has proved remarkable resilience to the recent financial crisis witnessed globally. By the launch of Bosch Home Appliances in India our aim is to bring in the world’s best in consumer appliances, renowned for their quality and technological advances, which will appeal widely to the young and classy Indian population.”

It is estimated that private households are the second largest consumer of energy world-wide and the third largest emitters of carbon dioxide, a greenhouse gas that contributes to global warming. In relation, India also faces strong demand for power and water, thus highlighting the need for energy efficient consumer appliances.

Hantscher said, “The introduction of energy efficient and water saving appliances through Bosch Home Appliances, will further add to the effort of India to promote sustainable development and growth.”