MUMBAI: Bigadda.com, the youth networking platform from Reliance Big Entertainment, has announced the launch of Get Fit India, a first ever fitness reality show on the Internet.
For the eight-week reality show Get Fit India, auditions will be held across select Gold’s Gym outlets in five cities, Mumbai, Delhi, Bangalore, Kolkata and Mohali.
Bigadda.com head- marketing and revenue Mandar Natekar said, “We are excited to launch this first of its kind reality show on our platform. We received stupendous response to India Bike Rally and here we are with our second reality show Get Fit India for the young and enthusiastic India. With fitness being the most “in” thing today and social media being the fastest growing internet networking platform, we are confident that this show will not only entertain the participants of the show, but also ensure high engagement for all our users right from day one of the show.”
Participants need to log on and register on the microsite www.gfi.bigadda.com. The entries will need to be supported with photos and videos uploaded on the microsite. Jury members will select 30 participants on the basis of mix of health, weight and wellness quotient.
The participants will blog their experiences every day and also upload videos and photos on the microsite. This will showcase the journey of every participant all through the eight-week period on their way to attain their dream fitness goals. The programme will cover all important aspects of cardio workouts, weight training, exercise, nutrition and wellness. Users will have access to the daily experiences of these participants and help them vote for their favourite one.
The top 5 most voted participants will reach the final and battle it out to win the title of Get Fit India Champion. The grand prize is one year membership of Gold’s Gym along with Revital supply for one year and cash prizes.
The first runner-up will get six months membership of Gold’s Gym along with Revital supply for one year. The second runner-up will get a three month membership of Gold’s Gym along with Revital supply for one year.
Bigadda is the presenting sponsor, while Revital and Equal are the main sponsors and co-sponsors respectively.