MUMBAI: Big CBS Network, the JV between Reliance Broadcast Network and CBS Studios International, has inked a distribution deal with Dish TV for Big CBS Spark.
With the deal in place, all three channels from the bouquet – Big CBS Prime, Big CBS Love, and Spark – are now available on the leading direct-to-home operator.
Recently repositioned as the ultimate music destination, Big CBS Spark offers music mix from the international and Indian market spread across genres.
Available on channel No 449, Big CBS Spark is targeted at the youth audiences and caters to their entertainment requirements with music and shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.
Dish TV COO Salil Kapoor said, “Dish TV has now the bouquet of Big CBS channels for all its customers. We are proud to extend our partnership to the entire Big CBS bouquet to our 12.5 million subscribers."
BIG CBS Networks business head Vishal Rally added, “We are happy to have the Big CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from Big CBS’s stable to audiences seeking English entertainment in India.”
This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set-top boxes.
