MUMBAI: Telecom major Bharti Airtel has appointed CEOs for its DTH/media services and broadband/data.

Shashi Arora is the CEO of DTH/ Media and Rajiv Rajgopal is the CEO of broadband/data services. In their new roles, both the executives will report to Bharti Airtel Consumer Business president K Srinivas.

These verticals are part of the Consumer Business Group that will lead the overall strategy for the business-to-consumer segment (B2C), with focus on customer experience, product and service innovation and building an ecosystem around the B2C services.

Prior to this, Rajgopal led the successful integration of the circles of Tamil Nadu and Kerala (KTN), in addition to leading this leadership circle for the mobile business.

Before this appointment, Arora led the mobile business for some of Airtel‘s largest circles -- Delhi and Upper North.

Bharti Airtel CEO-India and South Asia Sanjay Kapoor said, "As we move into the next phase of our strategic transformation of creating an integrated customer centric organization, I am delighted to welcome Shashi and Rajiv to be part of this landmark endeavour. With their rich experience and understanding of the business, we are confident that they will further consolidate and build on our leadership in both Broadband/Data and DTH/media verticals."