MUMBAI: New York-based independent digital studio Believe Entertainment Group (BE Group) has announced plans for ‘EpicEDM’, a new, ongoing original content series featuring electronic dance music (EDM) artists, festivals and clubs worldwide that will be the first studio originated content series designed specifically for the Twitter platform.
Financed by Believe Entertainment Group and executive produced by studio co-founders Dan Goodman and William H. Masterson III, EpicEDM is slated to premiere in late 2012 on social media platform Twitter.
EpicEDM will be the inside source for all things EDM, from the artists and tours to the world’s most exclusive nightclubs and biggest music festivals. The new series will live at @EpicEDM along with a range of new content providing 24/7 EDM insider access.
To host this new worldwide hub for EDM and premiere this original content series, Believe Entertainment Group will utilise Twitter’s entire Promoted Suite of products, including Twitter’s latest innovations, such as interest and geo targeting, allowing EpicEDM to showcase the best content and enable real-time conversations among EDM fans.
Believe Entertainment Group co-founder Dan Goodman said, “The social media space is at the heart of this massive, global movement, so it made sense to us to curate an EDM series on the same social media platform that continues to fuel its growth. Our approach with Twitter is to own the social engagement around this movement."
Believe Entertainment Group co-founder William H. Masterson III said, “We’re building where the EDM community and DJs already intersect to amplify what’s happening. The goal is to create a unifying platform for the artists, fans and everyone involved in the EDM explosion that serves as a dedicated place to share the best things happening anywhere, at any given time in the EDM world."
A network of official partners, unofficial friends and user Tweets curated by EpicEDM will bring always-on programming including weekly in-studio video updates and exclusive artist interviews with some of the biggest DJs and producers in the world, access to pre and post-events, contests and ticket giveaways, daily news Tweets, video blogs, photos and more.
Believe Entertainment Group will finance and sell EpicEDM. Additional details on advertiser partnerships for EpicEDM will be announced soon.
