MUMBAI: Avid, the creator of digital audio and video technology, has introduced a new and upgraded solution for audio production, professional editing, multi-platform content distribution, on-air graphics production, and asset management at the Nab television technology trade convention in Las Vegas.

The company also shared its strategic vision, termed "Avid Everywhere," which expresses the company‘s commitment to create the most fluid end-to-end, distributed media production environment in the industry.

‘Avid Everywhere‘ recognises that flexible deployment options, including remote and cloud-based collaboration technology, have become critical to content creators and distributors as they face relentless pressure for operational excellence.

Intense cost pressures and content creation complexity are key challenges for media and content professionals in this ever more mobile and social world. ‘Avid Everywhere‘ helps our customers meet these challenges by empowering distributed work teams, multi-platform delivery, and the ability to work in any production environment.

Avid president, CEO Louis Hernandez Jr said, "Over the past 25 years, Avid has built a strong heritage of industry leadership; we‘re proud of the role we play in empowering our customer community to create the most compelling media in the industry. As a critical element of Avid‘s growth strategy, Avid Everywhere inspires our next phase of innovation around our entire product suite. We look forward to sharing more announcements over the next year."

Specific new and upgraded products announced at Nab include:

Creative Tools-Avid‘s professional creative tools set the industry standard for the highest quality content creation and production solutions to power the complete professional content creation environment.

• Avid Media Composer 7 - The nonlinear editing solution is now available and the aim is to bring value to post production editors. The new version features accelerated and simplified file-based workflows including optimised HD delivery from high-res source material and automated media operations. The new release also offers Interplay Sphere for Mac support, extending real-time production everywhere.
• Avid Pro Tools 11 - Avid‘s digital audio workstation features audio and video engines, 64-bit architecture, expanded metering, and direct HD video workflows.
• Avid Motion Graphics 2.5 - Avid‘s next-generation platform of on-air graphics production includes a new dual-channel configuration option and stand-alone playout engine to increase deployment flexibility and speed graphic workflows, to create stunning imagery and get work quicker to air.
• Avid Fast Track Solo and Duo - Avid‘s two new portable audio interfaces for composing and recording high-quality audio come equipped with Pro Tools Express software for Mac and PC, and connect directly to the iPad, providing high-quality I/O for any iOS app.Media Management Solutions-From the largest media enterprises to independent professionals, Avid provides the most open, flexible, and scalable solutions in the industry.
• Avid Interplay Production 3.0 - Avid‘s latest version of the production asset management solution simplifies and speeds file-based workflows for post production and broadcast customers, and offers Interplay Sphere with full Mac support.
• Avid Interplay Pulse - Avid‘s enhanced multi-platform content distribution solution delivers content to online, mobile, and social platforms everywhere, in the right form and format for each, while featuring integration with Avid‘s connected newsroom solution set and unified web client.
• Avid AirSpeed 5000 2.5 - Avid‘s latest-version video server delivers slow motion playback for SD and HD, fast media replay, and continuous record.