MUMBAI: The leading Asian satellite operator Asia Satellite Telecommunications (AsiaSat) has signed a new agreement with Pride East Entertainments for C-band capacity on AsiaSat4.

With the deal in place, AsiaSat4 will deliver three Indian free-to-air satellite channels - News Live, Rang and Ramdhenu - serving audiences in the North Eastern region of India and across the country.

News Live is a 24-hour news and current affairs satellite channel broadcasting in Assamese and English languages. Rang offers Assamese, Hindi and English language entertainment programmes, whereas Ramdhenu, a new satellite channel, broadcasts music and lifestyle programming in Assamese, Hindi and English languages.

"We are pleased to join AsiaSat‘s satellite fleet to expand our services in North Eastern India in particular but also to the entire country and across the region. Through AsiaSat 4‘s high-power coverage, we are excited to introduce our television services to a larger South Asian audience group across AsiaSat 4‘s region-wide C-band footprint," said Pride East Entertainments CEO Caushiq Bezboruah.

"AsiaSat warmly welcomes Pride East Entertainments to AsiaSat‘s South Asian channel neighbourhood. We are pleased that Pride East appreciates our flexible, reliable and excellent coverage and customer service," said AsiaSat president, CEO William Wade.