BENGALURU: Dish, a leading pay-TV provider in the US announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies to its lineup. Additionally, Dish‘s broadcast of Asianet Movies marks the US premiere of the Malayalam film channel. Earlier, three of Asianet‘s channels were available in the US on the France Telcom subsidiary GlobeCast.
Industry sources reveal that Asianet‘s agreement with GlobeCast ends on June 30 and the association will be terminated. "Dish is a one stop shop for the Indian, no, Asian diaspora. Be it Vijay TV or the Star Network channels, or other bigwigs of Indian television broadcasting like the channels of Zee or Sony, all are on Dish, so it makes sense for Asianet to be on the Dish platform. It‘s a win-win situation for all," explained the source about Asianet‘s shift.
Asianet Communications MD K. Madhavan statement in a press release seems to endorse this fact, "When Asianet entered the US market in 2003, our overarching goal was to expand the presence of our special programming. Partnering with Dish to launch the Asianet channels allows us to realize this dream of providing yet another incredible addition to the lineup of Malayalam content in the United States".
"We are pleased to exclusively offer this programming on satellite and proud to debut Asianet Movies for the first time in the U.S. Dish has long offered an impressive South Asian channel lineup, and we are dedicated to the consistent pursuit of the best news and entertainment tailored to a variety of language groups," said Dish director of international programming Sruta Vootukuru.
As the US leader in international programming with more than 280 ethnic channels in 29 languages, Dish is the exclusive satellite pay-TV platform to offer this leading Malayalam-language content.
The Malayalam Asianet programming package is now available to customers for $24.99 per month. Effective June 20, all Malayalam: Mega Pack or Surya a la carte customers will be eligible to subscribe to Asianet as an add-on package for a monthly price of $15.
