MUMBAI: Percept Knorigin (PK), a digital media company incubated by Percept Limited, and Alcatel Lucent that provides mobile, fixed, IP and optics technologies, has signed an agreement to expand the distribution of digital entertainment content to subscribers in India.
PK will use Alcatel-Lucent’s digital media store (DMS) to enhance its web and mobile entertainment service, which is offered to consumers through partnerships with telecom service providers such as BSNL, MTNL and Airtel.
The company said that with more than 1.2 billion people, India
provides an enormous potential audience for PK’s entertainment content - everything from Hindi movies to regional language spectacles and live TV on mobile.
Alcatel-Lucent’s DMS is meant to simplify the distribution of
applications and multimedia content across any network to any connected device – PC, Mobile Phone or TV.
With DMS, PK is now intending to provide a solution that is easy to expand, and gives service providers the flexibility to offer video, audio and games to their subscribers – over wireless or wireline networks, easily and profitably.
Moreover, DMS will enable the service providers offering PK services to establish storefronts and portals, supported by merchandising tools that include the ability to cross-recommend and cross-sell content based on subscriber interests and buying behaviour.
With the usage of digital-rights-management mechanisms, DMS aims to aid bottom lines by reducing content pilfering and also provide both PK and service providers increased earning potential.
Percept Knorigin MD and CEO Viraj Malik says content will be key to building Internet penetration in India.
“We were looking at a scalable service which can keep pace with the great growth we experienced last year; one that can provide us with the capability to create services across mobile phones, tablets and laptops. Our deployment of Alcatel-Lucent’s Digital Media Store will provide an all-in-one solution to the challenges service providers face in terms of content, platform and business operation”, Malik added.
“Building on this cooperation, Indian consumers will soon be able to move from place to place and device to device freely, getting their multimedia content whenever and wherever they want it,” Alcatel-Lucent India president and MD Munish Seth stated.
