MUMBAI: DTH service provider Airtel digital TV has announced the premier of Kamal Haasan‘s forthcoming thriller titled ‘Vishwaroopam‘ in Tamil and Telugu and ‘Vishwaroop‘ in Hindi on its Pay Per View (PPV) platform.

The initiative, the "first of its kind" in India, will enable customers of Airtel DTH to view the movie 12 hours before its theatrical release.
While the movie will release in theatres on 11 January, it will be premiered on Airtel DTH‘s Pay Per View (PPV) at 9:30pm on 10 January in Tamil, Telugu and Hindi.

The Tamil movie can be booked for a charge of Rs 1,200 per view and the Telugu & Hindi versions for Rs 500 per view. Pre-bookings of the Tamil version will be available until January 8, 2013 for a charge of Rs 1,000 per view
Bharti Airtel CEO - DTH/Media Shashi Arora said "We are proud to launch yet another industry first on Airtel DTH providing customers in the country an innovative opportunity to enjoy the movie before its theatrical release. I am certain that Kamal Haasan fans will make the maximum out of this initiative and enjoy the movie in the convenience of their homes along with family and friends. With our 7.5 million customers, I am absolutely certain that this will create an all new avenue for movie releases in India."