NEW DELHI: Airtel Digital TV has launched a new entertainment application - iRadio - that offers 21 all India Radio channels.

This latest addition to Airtel Digital TV‘s portfolio caters to the growing demand by customers for entertainment in a language of choice. This includes All India Radio which has high listenership for its mix of music, news, talk shows, variety, interviews, current affairs and documentaries.

Bharti Airtel CEO- DTH/ Media Shashi Arora said, "iRadio will provide yet another reason for customers to be on Airtel Digital TV. The width and depth of our content together with the superior audio and video clarity on the back of our strong distribution and service delivery network has been one of the primary reasons for more customers opting for Airtel Digital TV. Our non channel content has been very well received, one of the reasons we believe that the Radio application will find appeal across the hinterland of the country where radio is still considered the primary entertainment medium for many, who are only now being introduced to DTH and its advantages over legacy distribution systems."
 
All Airtel digital TV customers can access this application at a mere click of the iTV button on their remote. With a user friendly interface, the customers also have an option to select an AIR channel and play in the background. The 21 audio channels in iRadio include FM Gold, FM Gold Mumbai, FM Rainbow, FM Rainbow Bangalore, FM Rainbow Chennai, Radio Kashmir, Gyanvani Radio, AIR Hindi, AIR Punjabi, AIR Tamil, AIR Telugu, AIR Bangla, AIR Gujarati, AIR Urdu, AIR Marathi, AIR Kannada, AIR Oriya, AIR Malayalam, AIR Assamese, AIR Ragam, and AIR North-East.

iRadio is now available along with the other five Vas services - iFasal, iGoodlife, iDarshan, iLearn and iAstro.