MUMBAI: Airtel Digital TV, the DTH service from Bharti Airtel, has added 15 more channels to its offering taking the total channel count to 262.
The DTH platform has added four high definition (HD) channels - UTV Stars HD, The History Channel HD, Colors HD and CNBC TV 18 Prime HD taking its true HD channel count to 11.
The 11 SD channels include Sahara Samay, Sahara Samay UP, Sahara Samay Bihar, UTV Telegu Action and Sony Mix. With the addition, Airtel digital TV now offers 240 channels in SD.
The company has also priced its HD pack at Rs 89 per month (inclusive of taxes). Customers can also choose to go in for the Hindi HD Pack of four channels- Star Plus HD, Star Gold HD, Colors HD, UTV Stars HD for Rs 35 per month (inclusive of taxes).
Bharti Airtel CEO- DTH/ Media Shashi Arora said, "The growth of the HD category over the past year together with rising sales of flat panel TVs has added a new dimension to viewing experience. The recent initiatives of broadcasters over the past few months to look at different genres for True HD, has lent a welcome impetus to the process of the entire production, storage and distribution chain moving to HD. We will continue to strengthen our True HD content mix while continuing to bring in more content that suits regional preferences."
Airtel Digital TV said that it is "committed to offerings its viewers a true high definition experience and thus carries no upscaled HD versions of SD channels".
