NEW DELHI: Airtel Digital TV has added ESPN HD and Star Cricket HD to its Real HD portfolio, thus augmenting its Real HD channel count to 14.
The total channel count of the DTH operator went up to 275 that include 242 Standard Definition (SD) channels. The company said that the addition is consistent with Airtel digital TV‘s promise of enriching the experience of its customers across India with superior quality, audio-video experience.
Bharti Airtel CEO - DTH/Media Shashi Arora said, "Bharti Airtel has always taken the lead in continually bringing in richer content and a superior experience for its customers. Apart from having the most number of sports channels on Real HD, Airtel digital TV also packs in Real HD channels across other available genres - be it movies, wildlife, infotainment or entertainment. We believe the category will continue to be a key growth driver for us going forward and this latest addition to our channel bouquet will offer a compelling service proposition for DTH customers."
The new channels ‘ESPN HD‘ and ‘Star Cricket HD‘ will be available to all the customers on channel No 220 and 221 respectively. ‘Ten HD‘ available at Channel No 223 will be a part of a-la- carte HD top up priced at Rs 34 inclusive tax each per month, whereas ‘ESPN HD‘ and ‘Star Cricket HD‘ will be available at Rs 40 each or at a combo pack of Rs 55 per month.
With the addition, Airtel digital TV now has three Real HD sports channels while other HD channels are - NGC, Discovery, Movies Now, Star Gold, Star Movies, Star Plus, Star World, UTV Stars HD, History TV 18 HD, Colors HD and CNBC TV 18 Prime HD.
