MUMBAI: Fox Mobile Entertainment has roped in Airborne Mobile, a full-service mobile media company, to develop and distribute mobile personalisation content based on The Cleveland Show. The animate series will premier on the Fox network on 27 September.

The initial product offering will be available on all major North American carrier decks.

Says Fox Mobile Entertainment SVP content Andrew Stalbow, "We‘re pleased to work with Airborne Mobile on Fox‘s newest animated series and confident that they will meet our expectations."

Currently, Airborne Mobile creates and distributes mobile content for Fox‘s animated series - Family Guy, American Dad and King of the Hill.