NEW DELHI: Affle, one of Asia’s leading mobile media company, has announced the appointment of Rahul Roushan as head- content services based out of its Gurgaon office.
With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.
Rahul Roushan, a former journalist who goes by the pseudonym “PagalPatrakar”, began his road to recognition with the success of the globally renowned news satire website – Faking News (http://www.fakingnews.com/). Faking news was originally launched in 2008 as a blog and hobby, but later with its popularity and creative content went viral to become very popular.
Said Affle CEO Anuj Kumar, “We are delighted to have a successful entrepreneur like Rahul Roushan on board, to strengthen Affle’s content offerings for consumers and brand solutions for advertisers. We see a market gap currently for original & engaging mobile content and given Rahul’s successful stints in the industry and much appreciated creativity, we are confident of filling this void. Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”
At Affle, Rahul will take up responsibility of leading initiatives for specialised content offerings that will appeal to consumers as well as advertisers. He will play a key role in driving the advertiser campaign solutioning business at Affle and focus on launching more differentiated branded content initiatives. In addition, Rahul and his team will continue to offer and grow fun content on Faking News, whereas the marketing, advertising, content syndication, merchandising and other commercialisation aspects will be managed by Affle through its carrier, publisher and advertiser outreach.
A post-graduate in Business Administration from IIM Ahmedabad, Rahul also had a string of diverse roles including working as a journalist at Sahara Samay and an entrepreneur where he launched a website, cricstock.com, ahead of 2007 ICC World Cup.
