MUMBAI: ABP Group, the eastern India media conglomerate, has launched an application- ‘My Anandabazar‘ for iPad, iPods and iPhone in order to cater to the growing global Bengali mobile Internet consumers.

According to the company it is the first Bengali language iOS application of its kind with a diverse range of features. It offers live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV. Four Bengali magazines - Desh, Sananda, Ananandamela and Anandalok - are also available on the app.

ABP Group VP-digital and English magazines Kaushik Banerjee said, "We are excited to release this new universal app to address the booming iOS market for Bengali communities."

The movie section will offer Bengali classics with new additions every fortnight and radio channel ‘Radio Ananda‘ will also air music of olden times. The video recipe section ‘Ponchobyanjon‘ will create authentic taste of Bengal and will new recipe videos will be added every fortnight.

While ABP Ananda provides all the updates on local events, politics, entertainment and sports, Sananda TV brings the wide spectrum of quality Bengali entertainment soaps, reality shows and more.

The app is for free.