MUMBAI: Bollywood music channel 9XM has joined forces with Hungama.com to offer unique concepts on the internet for its viewers.

The channel has launched an online Bollywood music store - ‘9XM.Hungama.com‘ and 9XM Radio - the on-the-move radio for Bollywood Songs, celebrity interviews, Bade Chote Bakwaas and Bollywood caller tunes giving its viewers an instant opportunity to set caller tunes of the latest songs aired on the channel. The services are available on web, WAP and IVR.

9XM.Hungama.com will provide music lovers an opportunity to sample, select and download their full length Bollywood music tracks and also movie trailers from a catalogue of over 100,000 songs across various genres. The site will also provide an opportunity to viewers to download 9XM‘s characters in the form of videos and wall papers on their mobile phones.

9X Media Group VP - digital Vibha Gosher said, "We are committed to provide world-class entertainment across platforms. 9XM viewers can now consume our content and enjoy the best Bollywood songs at their own convenience."

The association with Hungama.com provides music enthusiasts an opportunity to also access exclusive branded content.