MUMBAI: 9X Media has launched 9X Play, a series of gaming apps for 9XM fans on the digital platform. Users can download and play these games on their iPhones, iPads and Android devices.

9X Play offers a wide range of games with the 9XM animated characters including Bade, Chote, Silly Chicken, Bheegi Billi and Badshah Bhai.

9X Media Group VP digital Vibha Gosher said, "The gaming industry has seen a consistent growth in the last few years due to the advent of 3G and mobile gaming devices. The penetration of smart phones as portable entertainment devices has further catapulted the gaming industry manifold. The consumers are constantly on a look out for newer forms of entertainment.

"The animated characters of our network are extremely popular amongst the younger audiences. The thrill of interacting with the animated characters gave us the motivation to create these apps and games that would take them out of the TV sets and put them into the hands of our consumers."

The key titles on 9X Play include Talking Silly Chicken, Talking Buddies, Angry 9XM Heroes, Silly Chicken, 9XM Jigsaw and Joke Central.

Gosher further added, "Our games have received a very warm welcome which further strengthens our belief that games with entertainment and characters with a story provide the gaming audience a 9XM experience on their personal iPad, iPhones or Android handsets."

With digital games being popular amongst the females, 9X Play also has a Dress up Bhabhi Application on the iPad. Bhabhi has a huge following on 9X Tashan - the Punjabi music channel. The app gives users a chance to Dress up Bhabhi for the wedding season.