MUMBAI: Indian games company, 7Seas Entertainment, has launched a film-based casual online game for a Telugu movie, Brammi Gaadi Katha.

The film is produced under the Multi-Dimensions’ banner and stars Varun Sandesh. The game is available on 7Seas’ casual online gaming portal.

The Hyderabad-based Independent IP-based game development company has already created casual mobile and PC games based on Telugu and Hindi movies.

7Seas Entertainment managing director Maruti Sanker said, “The tinsel town world and game development companies are increasingly forging alliances as both want to pursue wider audiences. 7Seas would also be focusing in this film-based games business opportunity. We have already been active with alliances with film production houses and will continue to fo in for similar tie-ups going forward.”

 
 
 
Sanker also added that film based games are gaining momentum in the Indian film industry as they redefine the storytelling of a film besides enriching the movie-watching experience. These games are targeted especially towards kids and teenagers and can act as pre promotional campaign before the release of the movie.