The company will provide offerings which incorporate solutions customised to meet the requirements of the sector.

3i Infotech has partnered with global technology players such as Apple, VSN, Kramer Electronics, Mhatre Electronics (authorised distributor of JVC), Harris and Comsat, as system integrator.

For media and broadcasting, the services include:

• Media Consultancy Services (MCS): Offering television channels an automated workflow by integration of numerous components and related services.
  

• Media System Integration Services (MSIS): Utilising products from global broadcasting solution vendors to develop a customised solution.
  

• Integrated Media Solutions (IMS): Ensuring optimisation of the workflow across various phases and facets of broadcasting operations.

  3i Infotech executive director and president - South Asia Anirudh Prabhakaran said, "We are delighted to venture into the media and broadcasting space which needs intensive IT and System Integration support."