MUMBAI: Digital Projection International (DPI), which manufactures projection systems, has announced an agreement with the Mumbai based UFO Moviez. It is part of the Valuable Media Group
 
 

DPI has sold and will install 500, 3-Chip DLP projectors in India. Valuable Media claims to be Asia's largest vertically integrated technology solutions company in the areas of media and gaming. UFO Moviez represents this group's first project in the digital cinema market. The third partner in this project is The Apollo Group, which has a diversity of interests including both media and commodity exports.
 
 

UFO Moviez CEO and executive director Sanjay Gaikwad says, "We identified DPI after detailed research, trials and discussions. The unique selling point of DPI is their dedicated and unrivalled focus on DLP projection systems. Their projectors are highly evolved technically, rugged, designed for 24/7 and simply produce the best images that are ideally suited for the very discerning Indian market. It is our faith in Digital Cinema and the technology of our partners that enable us to take such an aggressive financial approach."

65 cinemas have already been converted in the first two months of the partnership. DPI International sales and marketing director Nick Cottiss says, "Over the last three years, we have been in discussion with many potential
partners in India. UFO Moviez simply stood out with a high degree of experience and technical capability. They had been working on this project for some time and the structure of their thoughts, plans and business models led us to have faith and belief that this would be a success. We are very pleased with our Indian distributor, Image Engineering to be chosen as the exclusive partner for this project."