Sports innovation efforts lead at IBC2024 Innovation Awards

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Sports innovation efforts lead at IBC2024 Innovation Awards

Four of the five winners did something really praise worthy in sports

Olympic Broadcast Services @IBC Awards

AMSTERDAM –The winners of the IBC Innovation Awards – which recognise collaborative efforts to develop solutions that address real-world industry challenges - were announced on 15 August at the Rai Amsterdam. They consisted of five categories: content creation, distribution, content everywhere, social impact, and environment and sustainability. 

With 2024 being the year of big sporting events like the Olympics and UEFA European football championships, four of the five winners were those who had innovated in this area. 

 “Recognising and fostering industry innovation at every level is core to what IBC does, and these awards play a critical role in honouring and encouraging truly ground-breaking work,” said IBC CEO Michael Crimp. “This year’s expanded awards spotlight the fact that there are many areas in which we are seeing the media community collaborate to take us in new, exciting directions. I congratulate this year’s winners for demonstrating the co-operation, imagination and determination needed to really impact our industry.”

The winners in the five IBC Innovation Awards categories were: 

Content Creation
* Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 opening ceremony and a sea-based 5G network for sailing competitions in Marseille.

Content Distribution
* The National Hockey League, in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.

Content Everywhere
* LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.  

Social Impact
* Sesame Workshop for its Watch Play Learn Distribution Hub, which allows government agencies and aid organisations to preview and request videos for children in crisis settings.

Environment & Sustainability 
* France Télévisions for reducing CO2 emissions by 300 tonnes via a pioneering 100 per cent glass-to-glass cloud production and private 5G network, as it broadcast a 24/7 channel providing coverage of the Olympic torch relay for Paris 2024.

Also at the 2024 Innovation Awards, this year’s IBC International Honour for Excellence (IHFE) – announced in August – was formally presented to Ukraine’s Mstyslav Chernov for his work as a video journalist and filmmaker. Chernov directed 20 Days in Maripoul, the multi-award-winning documentary chronicling the siege of the city by Russian forces in 2022, when he and his Associated Press (AP) team were among the last journalists there. He previously covered conflicts in Iraq, Syria, and Nagorno-Karabakh (in Azerbaijan) and the return of the Taliban to Afghanistan after the US withdrawal.
The Best Technical Paper Award, another pre-announced honour presented at the Innovation Awards, was given to Joshua Maraval, Nicolas Ramin, and Lu Zhang for their paper Advancements in Radiance Field Techniques for Volumetric Video Generation: A Technical Overview. The authors, who are from the Institut de Recherche Technologique,  and the Institut d’Electronique et des Technologies du numéRique, were seeking an efficient solution to the complex problem of capturing and rendering volumetric video for three-dimensional VR experiences.