DELHI: Brands have always been serious about their marketing plans.

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Univ

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed new

MUMBAI: The over-the-top (OTT) market in India turned more saturated in 2019.

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possi

DELHI: Year 2019 was a tough slide for the advertising industry in India.