MUMBAI: MipTV featuring Milia has announced that three industry executives Joseph Jaffe, Philip Rosedale and Gerhard Zeiler, will be keynote speakers for this year's conference programme.

Milia's 2007 conference programme entitled "Capture Innovation," will focus on five key themes looking at 'Trends-in-Television,' the 'Explosion of Mobile Media,' 'Branding and Marketing 2.0,' 'On-Demand Television and Digital Distribution' and 'Content 360 and the Future of Media,' informs an official release.

Joseph Jaffe president and 'Chief Interruptor' of new-age marketing specialists, Crayon L.L.C. and author of the marketing best-seller "Life after the 30-second Spot," will look at how advertising is evolving in a world ruled by an empowered consumer and a television industry no longer governed solely by the 30-second spot. His speech, entitled "Energize Your Brand: The New Marketing Renaissance," is part of a new conference track featuring debates between advertising agencies, brands and content industry leaders.

Philip Rosedale founder and CEO of Linden Lab, the creator of the 3D online digital world phenomenon "Second Life," will open the 'Future of Media' day on 19 April by discussing the next generation of media and how to engage audiences and brands in the a virtual world. The 'Future of Media' day will include Content 360 conferences, showcasing new talent along with enabling technologies and creative cross-platform formats, as well as two super panels "TV 2.0 meets Web 2.0" and "Future of Lifestyle Media."

Gerhard Zeiler chief executive officer of European entertainment network, RTL Group, will give his "Traditional Media Fights Back" keynote speech on 16 April. A former 'Mipcom Personality of the Year,' Gerhard Zeiler will share his vision of how the networks across the world are responding to fragmented media distribution and embracing change.